Your website probably gets more traffic than your office. All day, every day, your website is the calling card people will find when they go looking for you. Yet many organizations fail to invest in routine upkeep.

Think about it. Would you fire the cleaning crew, let your carpet go with a good cleaning, and the trash baskets overflow onto your floors? Probably not. You might even look for a fresh coat of paint every so often to keep the place looking sharp.

Yet many companies and organizations think of their website like they think of their roof – once I invest in it, I can ignore it for years.

One of the great things about good content management systems is the ease with which your organization or cause can change their single most visited property.

Our site is less than a year old. Because it is built on WordPress, we can completely alter the look and feel of our site with little notice. This site, launched yesterday, took only a few hours to put together, reused all of the content from our last site, and required very little to convert to a completely new look.

Granted, some sites have much deeper content – posts and pages that have been accumulating for years. The advantage to moving all of that information to a better architected solution is even greater than it is for a site like ours.

Current generation content solutions like WordPress and Drupal also free you from the burden of proprietary systems that hold your site, and your organization, hostage. No longer will you have to pay exorbitant rates for simple fixes.

It’s time to take control of your organization’s most visible asset.